Lokal flora

Brand identity
Art direction
Brand identity
Digital design

Flower for power

During my time as an intern at Öström Studio,
I worked with their project Lokal Flora.

Today 60% of all flowers in Sweden are imported from other countries which has a negative impact on mother earth. Lokal flora’s goal is to revolutionize the flower industry by helping local growers to sell their flowers.

We wanted to make Lokal flora stand out from other flower companies so we decided to make a colourful and bold identity.
The logotype is simple but modern with the L that we cut of in the same way as you cut flowers.
To stand out we wanted to have colorful photos that feels inspiring.
Website and icons
Lokal Flora is based online so we developed a website and designed icons by hand for the organic feeling.