Max Burgers

Packaging design
Art direction
Packaging design
Concept development

Sustainable burgers

Max Burgers wants to be a role model in sustainability in the fast food industry. Max goal is to inspire and make it easy to their guests to sort all packaging when they are ready so the package can be reintroduced into at new production cycle. Another goal is to minimize contaminated packaging.

The brief was to explore how design solutions for packaging and recycling stations can help them with their challenges.
With a playful packaging design Max can communicate both their work for the environment and their most important asset which is the taste.

We decided to replace the Grand Deluxe box with just wrapping paper. To make it easier to sort the packagings we developed symbols to place on the packagings as well as at the recycling station. One is for compostable waste, one for cups and one for hard packaging.